Les frères Franck et Gilbert Ros sont originaires de Lorca, petite ville Andalouse.
Nés d’un père restaurateur de cathédrales et d’une mère couturière qui habillaient les personnalités et comtesses de l’aristocratie
Espagnole .
Les deux frères ont été élèves dans un univers créatif poétique et artistique qui leur a donné une grande ouverture d’esprit et un goût prononcé pour l’esthétique et l’élégance.
Connus pour être des chasseurs de tendances et des précurseurs dans la création, ils ont dès 1986 avec Paco chicano insufflé dans le milieu de la mode un vent nouveau et crée un nouveau style. Le ” style Paco Chicano ” avec pour la première fois dans le monde de la mode et de la créativité une ligne de tee shirts chics aux motifs symboliques et aux messages philosophiques. Leurs créations vont des symboles allant du mysticisme Andalou , aux valeurs essentielles et à l’énergie vitale avec un avant-gardisme prononcé.
Pour Paco Chicano Franck et Gilbert s’inspirent de valeurs spirituelles humaines et philosophiques telles que l’amour le romantisme l’écologie et la paix. Avec à la fois une petite touche de mystico rock chic latino !
Figurativement ces messages dans leurs collections se traduisent par des images symboliques fortement ancrées dans leur mémoire et leur culture . Certains de leurs symboles innovateurs représentés sur leurs tees shirts sont :
Le coeur représentant l’amour et la passion,
la gitane symbolisant l’Andalouse et la liberté,
la rose pour la beauté et le romantisme,
la Vierge pour la douceur et la protection maternelle,
les anges protecteurs de l’humanité,
la croix symbole de paix .
Ils ont été également les premiers dans la mode a proposer des collections avec des tees shirts à incrustations made with Swarovski Éléments.
Durant toutes ces années Franck et Gilbert ont gardé un style néo Romantico Rock très personnel donnant priorité au style, a l’émotion et à l’authenticité du produit.
Grâce à tous ces éléments néo-romantiques , dès 1986 la marque Paco chicano obtient un véritable succès et est vendue dans les plus belles boutiques du monde et est portée et appréciée par les plus grandes célébrités internationales du cinéma de la musique et de la mode.
Forts de leur succès et empreints de l’ambiance colorée et festive de leur culture, Franck et Gilbert crèent en 1988 Niños de Lorca une nouvelle marque de jeans prenant en contre pieds les codes vestimentaires qui étaient en vigueur à cet époque, et deviennent une fois encore les pionniers en révolutionnant la mode (qui était triste avec des jeans bleus et taille haute) en
imposant sur le marché avec leur marque Niños de Lorca des jeans de couleurs vives avec une coupe très taillent basse et le bas évasé (en trompette). Gros succès à ce moment-là avec des broderies dorées et des étiquettes brillantes aux lettres or ou argent.
La même année ils lancent la marque NDL en innovant encore avec une collection basée autour du Rap avec une ligne de jeans bruts tissée au Japon, des sweats capuches avec des imprimés figurant l’univers, les origines et les messages du rap.
Dans les années 1990 ils se font les pionniers de la récupération et du recyclage de matières naturelles comme les patchs de peau lainée et de cuir et lancent la marque ROS .
Parallèlement ils sortent pour Paco chicano une collection plus club bing et nightlife avec des modèles de cuir metalisés, de patchs de fourrure d’agneau de Mongolie, avec une gamme de couleurs vives et des camaïeux pastel.
Dans ce ballet de créativité et de savoir faire esthétique aussi bien pour Paco Chicano que pour leurs autres marques, Franck et Gilbert ont toujours privilégié un esprit visionnaire créatif en réinventant et en recomposant toujours de nouveaux codes et des tendances vestimentaires, devenant ainsi reconnus comme des pionniers et lanceurs de tendances dans la mode en inspirant ainsi d’ autres marques.
Pour Franck et Gilbert le vêtement est un mode d’expression pour communiquer et faire savoir leur amour de la vie. Leurs messages et leurs codes sont :
Amour – Honneur – Respect – Passion – Paix – Liberté.
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