La mode a toujours été un leader d’opinion. La mode donne le ton et le monde
suit son mouvement. C’est pourquoi aujourdhui la mode doit changer face à une
grande problématique actuelle: le réchauffement climatique. En effet, l’univers
du fashion est l’un des milieux les plus pollueurs, mais cela est un train de
changer…
Depuis quelques années déjà, les marques les plus emblématiques s’engagent
pour l’environnement. En réalité se dont elles qui font changer les choses
puisque si l’une évolue, d’autres, plus petites suivent leur modèle. Parmi elles,
Prada, qui a déjà renoncé à l’utilisation de la fourrure, utilise désormais, dans
une toute nouvelle collection de sacs, du « Re-nylon » une matière innovante
alternative du nylon classique, à base de fibres recyclées.
Mais il y a aussi d’autres marques de luxe comme BITE (By Indépendant
Thinkers for Environnemental Progress) qui imagine des collections a base de
matières organiques ou recyclées. Chaque pièce est fabriquée à la main et
conçue pour un ajustement parfait. Ils recherchent minutieusement des
matériaux pour trouver les fibres organiques naturelles et les tissus recyclés de
la plus haute qualité, ainsi que les certifications environnementales et sociales.
Leurs collections sont sobres, hors du temps, indémodables, bref faites pour
éviter la surconsommation du fast fashion. Leurs pièces ont les garde des
années!
Parmi les solutions possibles pour sauver notre planète sur le plan fashion, il y
évidemment le choix des matières premières mais aussi les lieux et conditions
de fabrication, le circuit de transports… Et il est très encourageant de voir que ce
milieu est en pleine mutation vers une mode plus écologique et respectueuse de
l’environnement
La problématique majeure que posent les marques, petites ou grandes dans ces
prochaines années est de conserver leur style et leur pâte tout en protégeant la
Nature et l’Homme.
Et du coté de l’acheteur, il faut absolument limité notre surconsommation qui
détruit la nature et parfois mêmes les artisans… De ce fait préférez investir dans
une pièce fashion, indémodable et surtout que vous garderez longtemps!
Références issues du Vogue France Novembre 2019
Auteur: Juliette Dmm
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